About Janie Fitzgerald is an immersive technology specialist and producer working in 360º stills and video. In 2018, with an imagination fueled by music, she is developing creative VR projects and collaborating with others in the rapidly evolving renaissance of virtual reality. It all began in an analog world. She grew up in LA, a city with great music, art and film, an amazing landscape with plenty of inspiration to draw upon. An expansive array, from the natural beauty of Malibu to the ever evolving architecture in the city, with a soundtrack to it all. The strange and wonderful backdrop led her to become enamored with making images. Self taught, she began landscape, street and portrait work, while working at a computer animation company at the dawn of the digital age. Spending free time shooting film, printing in darkrooms and experimenting, she landed her first assignment in 1991, working for Christo on a small team documenting his massive project ”The Umbrellas". She opened her studio in Hollywood in 1993, working with actors and musicians who wanted portraits created or performances photographed. Her love of photography, architecture and technology came together in the form of a unique assignment. She was commissioned in 1995 to shoot the Salk Institute designed by Louis Kahn for Apple's groundbreaking release of their 360º virtual reality format, QuickTimeVR. Fortunate to be one of the first photographers to learn immersive imaging, her career took off as she gained recognition for her innovative work in the new medium.